The Augmented Reality Trends To Influence The World And Market In 2019

Before jumping into the emerging and anticipated trends for 2019, it will be better to know about the previous year. This is because, only after having a clear idea about the past, it is possible to approach the future with a certainty that is otherwise not possible. From that perspective, it will be better to gather an understanding of augmented reality in 2018. These points will clarify the latest AR trends more effectively than you thought.

Peek Into The Past – The points you need to remember in this context are:

• Big organizations are taking more and more interest in augmented reality nowadays and in 2018 the trend sped up considerably. It is advancing the interest of people in the subject.
• Better targeted and contextually relevant content has been gaining importance for quite some time and 2018 saw a considerable shift towards that trend.
• Instead of standalone pieces of equipment, connected packaging gained more importance in 2018.
• Impressive advancements have been made in augmented reality to make it better learning, training, and development tool in 2018.
• The AR strategy has started to evolve too, opening up newer possibilities and channels.

To The Future – Now to get to the anticipated trends for 2019, the points you need to know about are:

Advancements Of Mobile-App AR – The world of technology is entering a new and interesting phase where native apps will become the preserve of services and utilities which will add value to the games and life of the user. For the rest of the population, there is the mobile web. With the availability of rich AR experience to the mobile, businesses will now have better control over the distribution and marketing of their content, along with being available for instant access to the users and that also without the need for downloading any app relevant to this.

Need For FMCG Brands To Tell Their Stories – The creativity of connected packaging is just the first step because the FMCG brands need to tell their stories in a more meaningful way and bringing more value to them. Its appearance on the face of the un-branding process is quite significant.

Development of Consumer MR – The hype around mixed reality has been quite high since last year but with the release of first ever developer-focussed hardware from Magic Leap, it seems, reality has caught up with the situation. At present, immersive Mixed Reality experiences have huge potential in the area of education and businesses, but the consumer proposition is still not there yet and dealing with the limitations of time and technology. 2019 will witness considerable development in this area to reach the goal of immersive Mixed Reality.

AR As The Always Open Communication Channel – Rapidly spreading augmented reality technology can bring the highly-anticipated change of moving from single-instance marketing campaign to a consistent communication channel for driving a direct dialogue with contextually relevant end users. There is a serious opportunity to create lasting impressions instead of just one-off AR campaigns. This will help a business to become integral to the part of a world dealing with permanent digital discoveries with the help of daily information and utility, instead of waiting for occasional surprises.

So, it is quite clear that the era of AR or augmented reality is here to stay and it is high-time that businesses start adapting. Only then, it will be possible to be prepared for the future and make beneficial decisions for the present. AT Sirchend Softwares we have been working with AR for quite some time now. Hence, we can provide the answers and the services you want. To know more, please contact us and talk to our representatives.