Knowing About Different Mobile App Development Platforms And Their Importance In The Market

The sector of mobile app development is rapidly growing alongside the global mobile app market. Organizations, are now in the need of a reliable and secure channel to ensure that they can now meet the clients’ expectation of a fast and convenient way of conducting transactions and accessing information. To ensure that they remain relevant, responsive, successful, and attract the younger crowd, businesses now need mobile ups.

Selecting The Right Platform – Choosing the right platform for developing the app, is crucial for the success of the application. It may seem surprising, but every fourth user, which makes up 23% of the total number of users, abandons an app after using it only once. Creating an app that is treated in this way will not do much for a business or its success. Hence, you need to be careful about the choice. There are multiple choices available in the market but a little research will prove that iOS and Android, two of them share almost all of the available market. So, to develop the mobile app that will impress the user and provide the services required, you need to choose between these two platforms.

Knowing The Differences – Before choosing one though, you need to know more on the subject. Only when you have the information and a clear idea about what to expect from which platform, making the decision will become simpler. The points you need to know about are:

Market Share And Number Of Users – Back in 2012, Android used to have only 21.5% share of the market in comparison to 61% of iOS’s. After a little more than half a decade, the situation has reversed quite dramatically. According to a report containing the numbers from April 2017 to April 2018, Android owns 75.66% of the global mobile market in comparison to iOS’s 19.23%. So, choosing a winner based on only such data won’t be wise.

Version Of The Operating System – Another important point in this comparison list leading to making the choice is the number of people using the latest version of the OS, especially if you are looking for success. Apps that are being made today will be designed for the latest version of the operating system which means if you are using an older version, then it is possible that you won’t have access to all the features and benefits. iOS gets updated automatically, on the other hand, Android requires customer input and the updates are optional as well. Its seen often that the number of users using the latest version of OS is lower in Android than iOS.

Loyalty – When it comes to the development of a mobile application, loyalty of the users towards a brand is also another important metric. Studies have shown that iPhone users are more loyal to the manufacturer of their phones in comparison to the users of Android. 92% of iPhone users say that they will never use a phone manufactured by any other company. The same claim is made by 77% of Samsung users, 59% of LG users, and 56% of Motorola users.

User Demographics – The regions of the world you would like to reach will be quite important in choosing the mobile app development platform. If your app is for reaching the people of a small geographic area instead of the global platform, then it is important to find out the most popular OS in the region and then choose accordingly.  Knowing about the platform preference will save you time and money as well.

Complexity Of Development – Complexity of the development process will depend on the functionality set you would want it to have, along with the platform used in the process. For instance, a developer can build an Android app in any computer but an iOS app cannot be made without Mac. The old coding language Java is being replaced by the new language Kotlin in Android development but both the languages are 100% compatible and updates aren’t a problem in this scenario. On the other hand, Swift is replacing Objective C in iOS development and they are not that compatible which can create a huge problem for both the app and the developer. The problem of device fragmentation is different in Android and iOS and they influence the time and cost in the first case and complexity and cost of development in the second case.

Publishing – The cost of publishing a mobile app in the Google Play store is way less than Apple App Store. Additionally, the approval time for Google is a few hours whereas Apple used to take a week before and now takes a day to approve the rollout of the app.

So, after considering the points, the comparison between the two platforms is pretty clear but at the same time, for a business, creating the biggest impact and reaching the highest number of people is most crucial. Hence, the smart thing will be getting apps developed for both the platforms for best results. At Sirchend, we have been working on both platforms for a long time now and are capable of answering all your questions and delivering the services and products you require.